I’m Jodi Rabin. I started out as art-director in 1998, switched to copywriting and have been working as a creative director for the last few years. I worked both for agencies as well as for brands directly.

I combine creativity with common sense and I enjoy working for brands (and human beings) who practice what they preach. Humor, clarity, and sincerity are important elements in what I create.

Thanks to my easily bored nature I taught myself many things besides what’s written here.  So if you need a skilled hand letterer, a rusty saxophone player, a lino-cut printer, or a dozen of crocheted Easter eggs: don’t hessitate to drop a line at jodirabin@gmail.com


Commercials, scripts, columns, manuals, presentations, online copy (SEO & SEA), review & optimalisation of webcontent.

My first language is Dutch, I have a good knowledge of English and master a basic level of Hebrew und German. 

Ideas & Creative StrategyTranslation and implementation of brand strategies into corporate communication. Turning strategies into advertising concepts, products, and brand names.
Creative Direction
Guiding creative teams and securing the level of creative output. Translation of strategy into creative briefs. Leading reviews and brainstorms, teaching about advertising and the creative process.


Sire Print campaign
ADCN Silver Lamp / Silver Eurobest

Spectacular Calvé Pindakaas 
Bronze Eurobest

Ola Tussendoortjesvergelijker
SAN Accent / Zilveren Esprix / IMC Award – Gold

HEMA Zorgverzekering
SAN accent





Fast moving - Food Heineken /  Natusan / Hertog / Calvé / Mora Snacks / Unox / Robijn / Iglo / Conimex / De Kuijper / Distillers / Whole Earth / Coca Cola / Cup-a-Soup / Nutella / Ola / Dr. Pepper / Becel / ViFit / Lipton/ Croky / Lay’s / Innocent / Bertolli / Apetina / Becel

Fast moving – Non-food
KLM / Gazelle / TomTom / Omo / Robijn / Het Net / KPN / Tele2 / Netflix / Asics / Vaseline / Neutral / Demak’up / Lotus

Non-profit Nederland Schoon / SIRE / Max Havelaar / TU Delft / Hogeschool Saxion / ROC Friese Poort / Universiteit Maastricht / Gemeente Utrecht / Gemeente Amsterdam / Nederlandse Transplantatiestichting / Nierstichting / KvK

Financial & Insurance
ING / ABN Amro / Nationale Nederlanden / De Europeesche / CZ Zorgverzekeraars / Monuta

Retail &  Services
Marqt / Kruitvat / Albert Heijn /  3FM / ANWB / Kieskeurig / NUON / Essent / HEMA

Mercedes / Mitsubishi