Gazelle Electric Bikes
Dutch bicycle brand Gazelle has a new series of electric bikes. That fact needed to be communicated to cyclists, especially the ones that cycle to work every day. The electric bikes can be bought via your employer with subsidies from the government, which provides you with a nice discount.
For the online campaign, we developed a series of short films giving ‘Piet Pelle’ – a character used by Gazelle in the ‘70’s – a grandson who introduces the electrical bike.