SIRE Society, that’s you
The NGO Sire creates awareness around the subject of ‘social responsibility’. The campaign ‘Society, that’s you’ implies that the behavior of every individual has an effect on society as a whole.
We created an edgy campaign that shows the audience how embarrassing and infantile antisocial behaviour is.
PRINT / OUTDOOR
Concept: Katelijne Kenter & Jodi Rabin
Copy & Art-direction : Jodi Rabin
Agency: Lowe Amsterdam
Illustrations: Jodi Rabin
Animations: David de Winter
Fotografie: Hans Kroeskamp
Modelmaking: Lucas van Doorn
Print campaign – ADCN Silver / Silver Eurobest
Commercials – ADCN Honorable Mention
Radio campaign – ADCN Honorable Mention