City of Utrecht  Free Cash

The city of Utrecht wanted to help young people who are coping with debt and low income. There are a wide array of subsidies available for those dealing with these issues, but there was simply no awareness among the target group.

We developed an eye-catching ATM machine that hands out the ‘free cash’ you’re missing out on. It also puts you in contact with a Cash Coach who can help you request the subsidies you are entitled to receive.


Creative Director: Jodi Rabin
Strategy: Jodi Rabin
Concept: Roman Strijbos, Armani Haumahu
Agency: Youngworks
Client: Gemeente Utrecht
Modelmaking: Next Empire

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